Role: Product Designer
Collaborating with: Full-stack development team, Client team, and Client Partners
Challenge: Create a way for high-achieving users to track and manage goals.
Solution: I brought this application through multiple iterations as the client shifted the applications focus from focusing on individual achievement to supporting a fitness-focused networking partner. Context
When I joined the Omaxen project, the application’s focus was to give people a place to log daily goals and reflect on their daily performance. It was targeted at highly motivated achievers interested in a tool to help hold themselves accountable to personal and professional goals. We had a functional build and the client was interested in refining the onboarding and sign-up experience.
I designed the onboarding experience to introduce users to the tasks and language they would find in the app.
Usability Testing
I designed a usability test plan to gather feedback on the onboarding flow along with general usability of the application. I then organized and ran 5 sessions with entrepreneurs and business leaders.
During a week of interviews, I observed individuals use the application for the first time and gathered data on their experience. Since I was running these sessions and documenting the outcomes, I recorded each session with audio and video of the app interface to ensure I could facilitate the session and later synthesize notes and findings after the session.
Observations during the session are tracked as rows on the left and if the participant experiences or performs the behavior, their box is filled in their assigned color.
As part of my synthesis, I used the popular Rainbow Sheet to help communicate my observations across each session to the client. I found the framework both helpful to organize observations, identify patterns and share these findings with my client in an engaging format.
Along with the detailed Rainbow Sheet, I also summarized the findings I felt were the highest priority items to address in the next design iteration.
Along with the findings, I offered possible solutions to the challenges users faced during our testing.
With the research findings and recommendations, the client also felt that there was a more direct user base in corporate or group challenges rather than for individual goal tracking so we incorporated the findings into the pivot to a new audience.
Pivot
Shifting to group challenges provided the conceptual clarity we needed for the app experience and also opened up a partnership opportunity with a group of ambassadors for a fitness-focused network community.
Users could join group challenges and help support each other in attaining their goals.
We spoke to a group of ambassadors and learned about the different ways they set and track goals and the ways they wanted to get support from others. With an updated feature set to focus on setting goals, I also designed an updated look and feel for the application to embrace the more authoritative and drive aesthetic of the new user base.
Users still set daily goals and can track their completion rates over time.
The ambassador team was excited with the visual updates and felt that the jewel tones spoke to their audience but we had to pause work when the COVID-19 pandemic hit and their event-based community had to shut down.
