eCommerce Bundles
For a custom bundle building experience, I focused on balancing customization option with simplicity for a new product launch and rebrand.
2022
Product Lead
20spokes
Challenge
Create a custom eCommerce solution for recurring pet deliveries.
Solution
I designed a custom box builder to fit easily into a broader shopping experience that delivered an award-winning service.
Context
Upon starting the PupJoy project, their existing website focused on a simple eCommerce exchange of individual products and predetermined bundles of dog treats, toys, and accessories. With their sights set much higher, the team was looking to build out a more robust eCommerce platform, a subscription box builder, and a total rebrand.
Working in collaboration with a marketing team, we designed an engaging homepage with updated branding.
Having spent time at a consultancy specifically focused on eCommerce development, I was confident in my abilities to deliver the standard eCommerce functionality. However, one area outside that standard function was the custom delivery builder.
Not only did the team want to create a customizable shipment, but they also wanted to encourage users to create recurring shipments on these bundles that would dynamically select different products in each shipment. Customization was a balancing act to ensure users had the options they needed without being overwhelmed.
Users could select the type of items in each box which helped limit the number of choices later in the process.
It was important that the pet parents felt that PupJoy understood them and their pups so it was important to balance the collection of as much information as possible without bogging the user down in choices.
The PupJoy subscription box was even picked by Wirecutter as Best Pet Subscription Box.