Collectibles Design Showcase
As the company’s sole designer, during my tenure, I designed every feature on the app and web platform. Some are still live today, but these are some worth noting.
2022
Product Designer
Ludex
Onboarding
Once the user had downloaded the app, the critical next task was to scan a card so they could experience the scanner and begin to build their digital portfolio. This both showed the user where to tap next and explained the next step.
What I did
I received feedback that first time users were not always with their card collection, in order to capitalize on the momentum of first download, I would explore adding a flow to the initial onboarding flow to enable a user to mimic a card scan so that they could experience that highlight moment of scanning even if they didn’t have a card in hand at that moment.
What I would change
Showcase
While the majority of the features prioritized utility, the showcase feature was intended to be all about flash. I explored many different iterations to enable a user to customize card frames to make something they would want to share.
What I did
This feature was forever exiled to the Future Roadmap, but had it been prioritized, my top priority would be to test these designs on some collectors to ensure that they were enticing to our audience.
What I would change
I created dozens of different showcase options and discussed with a lead developer how we might execute a dynamic and share-worthy experience.
Web
My goal was to take advantage of the space, to provide as much information to a power user as possible on a large viewport.
What I did
I wouldn’t have built a web platform at all. Because the scanner was mobile only, the mobile app was the key to getting and engaging user. I would have dedicated our resources to the app until there was a highly valuable use case for bringing in a web access portal.
